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Monday, July 23, 2012

Biases are Running Rampant

We discovered in the very early days of the Web that the increasing access to more information made it very easy to feed your own biases.    Ordinary employees and even advanced scientists were quick to find supporting information that supported their views, and did not always dig deeper to make sure it was correct.  I recall researchers watching hours of videotape to find exactly those snippets that could be used with management to support their ideas.  Everyone likes agreement.  Steve King in the Small Business Lab blog covers the basic kinds of bias.  Like confirmation and survivor bias.  Another piece of information that every manager who works with data and analytics should know.

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