Microstyle: Writing Little

Reading: Microstyle, The Art of Writing Little, by Christopher Johnson.  About the rise of compressed writing in things like branding and social networks.     So far this mostly deals with naming and branding for marketing as opposed to how you can do simplified writing. He also has a blog that covers the same territory.  I have been exposed to very verbose styles, and much appreciate simplification, from the one page memo to outline forms, to concept maps and even tweets.  Simpler is better.