/* ---- Google Analytics Code Below */

Wednesday, July 11, 2012

Kraft and Fly Garage in Latin America

In Adage: Kraft doing innovation via Fly Garage for Latin America,  with some similar goals to other innovation centers that I have worked with.  " ... Making the Trident brand fun was the mission when Kraft Latin America's Maria Mujica led the company's first Project Fly last November, launching an ambitious innovation incubator for digital projects in the region. Now Kraft is opening the Fly Garage, a permanent home in trendy Buenos Aires neighborhood Palermo Soho for the two-week immersion sessions that will bring together Kraft marketers, agencies and other collaborators like Hyper Island to focus on a single brand and its challenges.

No comments: