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Sunday, July 08, 2012

Consumers More Loyal to Store Search

In Progressive Grocer:  Intriguing review of research which says that shoppers search by store for online coupons rather than by brand, and as a result see store loyalty as more important, at least in some categories.  Consider what this says about the private label evolution and the influence of online promotion. " ... 62% base their search on the store at which they will shop, while 14% seek a specific brand, according to research by ShopAtHome.com. "Consumers are really creatures of habit when it comes to looking for coupons," co-founder and CEO Marc Braunstein said. "They go where they know they can consistently find the best deals." ... '

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