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Monday, April 04, 2022

NFT Mint Sweet Spots

Read this with some interest, but not with full understanding .... suggest you look at the link for more, including explanatory charts.   I too am always looking for new ways to make a living.  Could this be linked with auction optimization?

Andreessen Horowitz  A16z

The NFT Mint ‘Sweet Spot’: Data on Early Decisions

by Daren Matsuoka ( cryptocurrencies & blockchains  a16z crypto  code releases  NFTs  what the smartest people do on the weekends...)

NFTs offer creators a new way to earn a living online. The technology, which has several applications, allows creators to appeal directly to fans for patronage — without having to rely only on extractive, ad-based, centralized platforms as intermediaries.

But it’s important that creators take special care when setting the initial parameters for their NFT mints (the process that puts their work on a blockchain, allowing it to be sold and more). This is because these early decisions can affect the viability, and vitality, of their projects. 

To share some early data that may offer creators some insights across projects besides their own, I analyzed minting data from the top 150 NFT collections on OpenSea, the popular NFT marketplace [disclosure: an a16z crypto portfolio company]. Here are some benchmarks and quick takeaways from that data, based on a new dashboard that I created on Dune Analytics:

NFT mint price

Choosing an “ideal” NFT mint price is key. A higher initial price means more revenue gets generated up front, assuming there is enough demand. But a higher initial price will also dampen the potential returns for a creator’s earliest backers, which could impact the volume of secondary sales. (Creators being able to easily receive royalties from secondary sales is one of the benefits of NFTs.)

According to the data set, NFT collections with mint prices set greater than 0.25 ETH have rarely achieved returns greater than 10x. Only two collections succeeded in doing so: Azuki Zen, which had an average mint price of 0.94 ETH; and Invisible Friends, which was sold at a fixed price of 0.25 ETH. (At the time of writing, their floor prices were respectively 6.4 ETH and 19.5 ETH.)  .... '

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