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Sunday, April 24, 2022

Age of the Unreasonable Consumer?

Been thinking more and more unreasonable of late.   Whats driving it? 

How to Win in the Age of Unreasonable Consumer

Mukesh Gupta  in CustomerThink

I recently stumbled onto a video of Adam Morgan (Co-founder of eatbigfish and the co-author of a brilliant book – A Beautiful Constraint) shares his perspectives on how we live in an age of unreasonable consumers and what do we need to think about in order to succeed in this world where we are surrounded by unreasonable consumers.

The first question that comes to mind when I listen to Adam present is to question if we really have become unreasonable consumers?

I believe the answer is absolutely. We now expect to have clean, transport whenever and wherever we want to arrive and be hassle free.

We expect products we order to arrive same or next day and for them to cost cheaper than ever.

We want to binge watch an entire season of a TV series during a weekend.

We expect to order multiple items online and simply return what we dont like. We dont even want to go to a store to try out a new dress or a shoe or an eye wear. We want it to come to us in the comfort of our home.

And this is just the start. Every single area of our lives, we are getting more and more unreasonable, not because we want to but because we are trained to be, by brands which elevate their game and as a result make consumers more unreasonable.

This also makes consumers much more intolerant of bad experiences. Add to this is the fact that they can easily and most certainly have the ability to express their opinions (negative one’s much more than the positive one’s) to their followers or connections.  .... '

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