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Friday, April 22, 2022

Consumer Goods and Data

Lots of companies, like the consumer goods company I worked for, are deeply involved]

Coca-Cola, Kraft-Heinz, Unilever: CPG Companies Embracing the Data Revolution

Liz Dominguez, Managing Editor

Data across the business lifecycle

If there’s one thing CGs have learned in 2022, it’s that data has a place across the entire business lifecycle. More and more CGs are leveraging technology that gives them better access to this valuable data, including machine learning and artificial intelligence. 

According to the CGT and RIS 2021 Retail and Consumer Goods Study, the top three uses of AI/ML in the industry are supply chain planning and execution (28%), demand planning and forecasting (27%), and marketing/promotion campaign planning and execution (24%). From the supply chain to in-store experiences, businesses need to embrace data, and the tech infrastructure that keeps it flowing in order to increase market visibility, strengthen product innovation, and bolster the consumer experience. 

[Related: 2022 CPG Predictions: Mastering the Power of Data Revolution  ]

These three brands are investing heavily in the data revolution.   ... '   (examples of each)  .... '

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