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Wednesday, April 20, 2022

Voice Assistant Stats

Voicebot.ai continues to provide good data on voice adoption, including charts at the link. 

Voice Assistant Adoption Clustering Around 50% of the Population

BRET KINSELLA on April 15, 2022 at 1:33 pm

Voicebot recently broke down the rate of device adoption comparing smart speakers with smartphones. That analysis shows that smart speaker adoption was rapid but not as fast as smartphones when we take the launch of the Amazon Echo and Apple iPhone as the starting points. If you go beyond devices and isolate voice assistant adoption another interesting pattern emerges.


The general availability of consumer voice assistants first arrived in cars in 2000, smartphones in 2011, and smart speakers in 2015. As you can see in the chart below, the speed of adoption was very different across these devices. Much of this difference can be attributed to distribution. Few cars had onboard voice assistants until recently and even Bluetooth-connected smartphone voice assistants didn’t arrive until 2014. By contrast, smart speakers had voice assistants from the beginning and they began arriving in smartphones in 2011 and quickly spreads to nearly all models within a couple of years.

Voice assistant proliferation in smart speakers was a function of smart speaker adoption. This differed from the car and smartphone which predated consumer voice assistants and added it as a feature later.oice Assistant Adoption Clustering Around 50% of the Population  .... '

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