Salesforce and Marketing AI

 Overview of Salesforce and Marketing AI

Using AI to Automate Marketing Processes Using Salesforce Tools

Salesforce relies heavily on AI technology to help companies dramatically expand their market share. By Diana Hope

Artificial intelligence has become incredibly important in the field of marketing. The massive applications of big data in the field of marketing is one of the reasons that the market for AI technology is growing at a rate of 39% a year.

In recent years, marketing automation has been a topic of utmost interest. It is one of the biggest gamechangers for the marketing profession brought on by AI.

How is AI Changing the Future of Marketing?

This magic tool promises to attract qualified leads to your product and increase revenue exponentially. But what lies behind this AI-driven technology? What does it offer its users? And how can companies implement this sought-after solution into their workflows?

Marketing automation is a form of artificial intelligence technology that automates repetitive marketing activities. It helps marketing and sales departments to run campaigns across various channels: email, text messaging, social networks, and websites. In addition, the platform provides an individual approach to each client, based on the data of their purchasing habits. This is why AI is particularly useful in the field of e-commerce.

There are various providers of marketing automation solutions that rely on complex advances in AI and machine learning. Products of these providers differ in scope, price, and the size and goals of user companies. In this article, we are going to take a closer look at one of the world’s largest platforms for marketing automation – Salesforce.

What is Salesforce Marketing Cloud and What AI Features Does It Bring?

Salesforce has a lot of AI features embedded in it. One of the biggest is Salesforce Einstein, which the company describes on this page:

“Bring the power of artificial intelligence to everyone with Salesforce Einstein.

Salesforce Einstein is a layer of intelligence within the Salesforce Platform that brings powerful AI technologies to everyone, right where they work. And with the Einstein Platform, admins and developers have a rich set of platform services to build smarter apps and customize AI for their businesses.” .... '