What this looks like should be interesting. What will the 'Engaging Moments' look like? Better visual curation?
Kroger, Pinterest unite for data sharing
Kroger has joined with Pinterest to allow CPG brands to use first-party data from millions of its customers to target shoppers and track engagement on the social media platform. "Our intentions are simple: We want to enable brands to create engaging moments with consumers in an effective and efficient manner," said Cara Pratt of 84.51°, Kroger's customer data and analytics arm. ..."
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