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Sunday, March 24, 2019

Interaction Insights in Alexa Skills

This piece was published last year, but gave me some interesting insight recently about usage of skills.

Gain Interaction Insights Using New Analytics in the ASK Developer Console   By BJ Haberkorn

Today we added interaction path analysis to the Analytics tab on the Alexa Skills Kit (ASK) Developer Console. Interaction path analysis shows aggregate skill usage patterns in a visual format, including which intents your customers use, in what order. This enables you to verify if customers are using the skill as expected, and to identify interactions where customers become blocked or commonly exit the skill. You can use insights gained from interaction path analysis to make your flow more natural, fix errors, and address unmet customer needs.


(Note the Use of Sankey Diagrams)

View Interaction Paths over Multiple Time Intervals
As shown in the example below, interaction path analysis provides a visual representation of the flow of users from the invocation of your skill to subsequent intents. In this example, most customers moved from LaunchRequest to Intent1. A smaller segment invoked Intent2 instead. Interaction path analysis shows both custom intents and built-in intents, such as






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