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Wednesday, March 27, 2019

Augmented Reality Adoption in Retail

I think this still has some way to go, especially with regard to getting consumers comfortable with the idea of using AR publicly.   That is why some wearable like smart glasses may be key to making that happen.    Even Microsoft with its HoloLens has admitted this by for now targeting the enterprise rather than consumer with their AR offering.    When with average consumer in average contexts be ready?

Will retailers be ready when AR adoption takes hold?    by Nikki Baird in Retailwire with Expert comment on the link

Through a special arrangement, presented here for discussion is a summary of a current article from the blog of Nikki Baird, VP of retail innovation at Aptos. The article first appeared on Forbes.com.

If consumers want to shop and pay on Instagram or use Facetime to co-shop with distant friends, retailers better figure it out. That challenge is no different when it comes to augmented reality (AR).

The challenge for retailers, who operate thin-margin businesses and don’t have a lot of extra cash available to experiment, is trying to decide when the time is right to “get in” on a new technology.... "

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