Wal-Mart Private Label Tablet?

Quite an interesting development.    How might Wal-Mart use this kind of channel to drive online purchases?  Inexpensive position could drive broader uses.   Perhaps adding some shopping assistant to aid the shopper, curating purchasing?

Will Walmart’s new tablet burn into Amazon Fire’s market share?  by George Anderson in Retailwire, with further expert comments.

Tablet sales may have slowed down in recent years, but Walmart has apparently identified an opportunity within the category that it can leverage to drive sales. The retailer, Bloomberg reports, plans to roll out an inexpensive, child-friendly Android tablet under its ONN private label.

Apple, the undisputed leader in the category, appears least likely to feel an impact from Walmart’s new entry since its iPad fills the upper, premium end of the market. Amazon.com’s line of Fire tablets, which include models marketed with colorful, kid-proof cases, appears a more likely target. The Fire line, which also runs on Android, tends to be priced at the lower end of the tablet market. ... "