Historically interesting view. What will it mean to have the automobile a major source of data that comes from human behavior?
Mobility’s Second Great inflection Point in McKinsey
Radically new dynamics in the early 20th century transformed cars and, in turn, the world. Here’s why the next great inflection point is upon us, auguring changes no less profound.
here’s a well-known quote attributed to Henry Ford that he actually never said but that historians confirm he almost certainly believed: “If I had asked people what they wanted, they would have said faster horses.”1 The story resonates, of course, because we know what consumers circa 1900 thought mobility was supposed to mean, and we know from about 1920 onward what mobility in fact came to mean.
And still does. Indeed, the extent to which Ford’s (and his contemporaries’) automobile paradigm has endured is remarkable. One hundred years ago, mobility conjured cars and trucks, a space to park and the price at the pump, city streets and open roads. And more: “the freedom machine,” mass transportation, car dealerships, internal combustion. Congestion. Accidents. Pollution.
At the first great inflection point, the fundamental dimensions of transportation—cost, convenience, user experience, safety, and environment—saw “mobility” and “cars” become well-nigh synonymous. That was a dramatic shift from the previous several hundred years, when overland mobility meant horses, which people needed in ever-growing numbers. Emissions problems of a different sort than today’s were an unintended consequence. In 1894, the London Times ran the numbers: at prevailing rates, nine feet of manure would accumulate on city streets by the mid-1940s. .... "
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