Recently at the Gartner Conference, IBM CEO Ginni Rometty explained the Cognitive Era in very simple language:
" .... “It’s an era of technology and it’s an era of business,” she said. “As an era, think of this, these are systems that understand not just data, unstructured data, but are more differentiating. They reason and they learn. "
This is a simple description of cognitive systems, and it’s easy to remember: they understand, reason, learn. Or URL, if you want a simple and familiar mnemonic to remember.
That's the "how". But you might also ask: what does it mean to me and my industry, what does it mean to the markets where I live, etc? "Let's start today with how this affects me.” ... '
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