We experimented with this in lab settings to test in store product interactions. More likely meaningful in areas like apparel. A further enablement of Beacons.
RFID Pops Up in Mobile Interactive Stores
ShopWithMe pop-up stores are visiting cities and selling merchandise via RFID technology that displays product information automatically when a shopper picks up a product and tries it on at a fitting room, and also streamlines the purchase process. ... "
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