More peeks into the value of analytics in retail. All analytics is art and science. Design and algorithms.
" ... Supermarket retailers walk a fine line as they work to connect with shoppers on mobile devices without alienating customers who still use on paper circulars, said Matt Thompson, Kroger's vice president of digital business. Kroger's solution has been to create several ways for shoppers to connect, including circulars, mobile applications and an online Savings Center that's personalized for each shopper ....
“When you start to peel back the layers, customers’ needs are very different,” he said. ... For example, Thompson said that surveys found 50% of Kroger shoppers still use paper circulars when planning their trips to the store. Meanwhile, 40% of customers download mobile coupons before shopping at Kroger. ... "
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