Miss Piggy and Imperson Chatbots

Marketers see Chatbots as a means to engage with Virtual Assistants. Facebook's Messenger is an example mentioned here before. How does personality create engagement to deliver intelligence and services? Imperson from the Disney Accelerator is an example of how this is being done. We did this with Mr. Clean. Is this relevant beyond marketing? I think so. Miss Piggy is a sample chatbot you can explore. Link here.