A concept we played with for some time. Is it a better wat to engage, to buy? How does it change the very nature of advertising? Overlaying marketing with your mobile reality. We primarily studied it on venues like cart mounted displays. In Adage: " .... Lenovo Unveils First Smartphone With Google's Tango Augmented Reality .... Google's Tango overlays info and objects onto phone displays ... Lenovo has unveiled a smartphone that can see and map out its surroundings with help from an Alphabet 3D-scanning technology. ... " More about project Tango.
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