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Wednesday, January 27, 2016

Complex Storytelling in a Digital, Analytical Age

Storytelling is a requirement in any business.  It describes the business process.  And if you are changing a business process, you need to accurately describe the change you propose.  However complex.  But analytics gives additional options, and lets you understand their implications.  That is more than just telling the story you want told.  It is more than storytelling.

That's my addition as to why analytics is powerful.  Its more than just what this piece says:  Storytelling thrives in a digital age.

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