" ... The cover story of the January/February issue of Analytics focuses on the relatively new management method of big data, it is all about what’s driving all the excitement concerning data lakes. But dive and swim at your own risk. You can also read about investments in the human element of analytics, leveraging predictive analytics, and the power of smart technologies. .... Analytics Magazine Digital Copy
Features
Deep Dive into Data Lakes
The premise, the promise, the potential of a new method for managing big data.
By Sean Martin
Get Smart: Digital Business Innovation
Smart technologies, services, processes and people add up to smart systems for every sector.
By Haluk Demirkan and Bulent Dal
Customer Lifetime Value
Leveraging predictive analytics adds key new insights for estimating familiar marketing metric.
By Matthew Lulay
Corporate Profile: BNSF Railway
Operations research and advanced analytics team helps power rail giant’s success now and in the future.
By Amy Casas
Changing the Game
How analytics and village stability operations can help defeat violent extremism around the world.
By Doug Samuelson ..... "
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