Behavior Generation Method

I see that BJ Fogg, who we worked with at Stanford, always full of good ideas,  is giving a free training session on his wanding behavioral method,  I plan to attend.

BJ Fogg, PhD  Adjunct Professor at Stanford | Research Lab Director | Author of Tiny Habits (a New York Times Bestseller)

Use Behavior Design in your business projects right away. I invite you to learn the "magicwanding" method. I will teach you, and it's free.

With this method, you can take your team (even a remote team) from abstractions to specific actions that will help your project and your team progress.

Register here for the May 13 session at 11am PDT pacific:      https://lnkd.in/gH3AHc2s

or see  https: bg-fogg/magic-wanding

Nudge Behavioral Economist Gets Nobel

In the BBC, this has gotten criticism because it can be seen as manipulative.  Who has decided what nudges we need?   And to what extent?  This has always reminded me of work by BJ Fogg on Persuasive techniques, but Thaler chose a better buzzword.

'Nudge' economist Richard Thaler wins Nobel Prize
US economist Richard Thaler, one of the founding fathers of behavioural economics, has won this year's Nobel Prize for Economics.

Prof Thaler, of Chicago Booth business school, co-wrote the global best seller Nudge, which looked at how people make bad or irrational choices.

Judges said he had demonstrated how "nudging" - a term he coined - may help people to exercise better self-control.   .... " 

Triggers of Behavior

BJ Fogg worked with us in a number of projects in the enterprise.

Why behavior matters more than thought leadership
Triggering habit-forming behavior Stanford University researcher BJ Fogg posited that you need three things for human behavior to occur: motivation, ability and a trigger. Triggers are divided into two types: internal and external. External triggers provide us with guidance .... " 

Business Simplification

In Knowledge@Wharton: 

" ... Business simplification is a strategic imperative for today’s companies if they wish to unlock innovation and position themselves for future success in an increasingly complex world. Yet, many corporations are not aligning their actions more effectively with their stated goals of simplifying business processes, decision-making and IT functions — and as such risk falling behind nimbler competitors, according to the “Simplifying the Future of Work Study,” a survey conducted by Knowledge@ Wharton and SAP. ....  "

Persuasive Technology

A long time favorite topic.  How can technology persuade?    Special Report from the MIT technology review.

Persuasive technologies surround us, and they’re growing smarter. How do these technologies work? And why? ... By Nanette Byrnes 

The idea that computers, mobile phones, websites, and other technologies could be designed to influence people’s behavior and even attitudes dates back to the early 1990s, when Stanford researcher B. J. Fogg coined the term “persuasive computing” (later broadened to “persuasive technology”). But today many companies have taken that one step further: using technologies that measure customer behavior to design products that are not just persuasive but specifically aimed at forging new habits. ... "  

Behavioral Analysis and Motivation

I was reminded of the work of Professor BJ Fogg at Stanford, which we used in a number of projects His site describing his work on human behavioral Analysis and motivation.  Worth a look.  More at his tag below, even hints at project work with us.

Tagging with Synthesized DNA

Tagging things with synthetic DNA.   Event specific DNA that can be fogged onto a site during a crime, that will be found with subsequent participant analysis.  Recall looking into something similar called 'micro taggants'.

Waves of Motivation

My previous note about Dan Ariely's Conscience+ App led me to reinvestigate the concept of Motivation Waves, as described by BJ Fogg in this excellent video.  He specifically uses the example of health UX design via a keynote address he gave back in March.   He makes the case that it is not about motivating behavior change, but facilitating behavior change.  And how you do that with a number of techniques that involve infrastructure change and small steps.  More on Fogg's site. Where he discusses behavior design and his 'tiny habits' approach.  A friend who is involved in counseling found similarities to her space. Continuing my investigation of this and related approaches for client applications.

Apps of Conscience

Can an App significantly help you make the right choice?  Dan Ariely has published an App called Conscience+, which contains a number of simple reminders about many of the common choices in life we make every day.  I downloaded it and overviewed.  It is Ethical and behavioral.  Padding the expense report and overeating.  And many more topics. Is it enough to just point out the issues involved?  He writes about it in his blog.  This also brings to mind Stanford's Persuasive Technology Lab.  We interacted with their director BJ Fogg  for capabilities in the 90s that addressed marketing persuasion.