The data you need to make your company work efficiently is often hard to find. A former colleague has a startup that addresses this. It is being used by P&G. Note how this is also related to all kinds of data assets.
Can’t find your market research data? This startup can help
That Diet Coke in your hand didn’t invent itself. It’s the result of years of focus groups, surveys and data crunching—more commonly known as market research. Companies that produce consumer packaged goods (CPGs) spend millions each year on market research and it’s both a blessing and a curse. It’s a boon to planning new products and tweaking existing ones but when it comes to finding individual pieces of information, that’s where the cursing comes in. A startup out of Chicago called KnowledgeHound thinks it has the answer. ....
As KnowledgeHound CEO Kristi Zuhlke put it, companies spend all that cash on studies, then “stash the results on a hard drive, and promptly experience ‘corporate amnesia’.” ....
Zuhlke experienced this firsthand in her time at Procter & Gamble working in consumer insights. “As soon as we’d get the info in, a month later we’d forget we had it. There wasn’t a central, easily navigated place to access.” Building on her experiences in the consumer packaged goods industry, Zuhlke founded KnowledgeHound in 2012 and went from paper to product in four months. Her first customer? Procter & Gamble. ..... "
See also a video visualization.
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