A long time experimental area in our enterprise. Starting with Blackberry phone alerts, then on shelf displays, then cart mounted tablets. The insertion of online shopping dynamics have changed the context. Are we ready for success? The need for data and analytics for this is obvious.
Virtual reality technology could change shopping experience
Food and other retailers are using virtual reality technology and creating augmented-reality applications to improve store layouts and the consumer shopping experience. Technology and retail experts predict that grocery store customers soon will receive coupons for cereal on their tablets or Google Glass technology while browsing the cereal aisle or receive health information about soy milk on their iPads while walking through the dairy department. ... "
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That scenario seems a bit too linear to me (being that I work in a similar space). What would be disruptive for a shopper like me, would be to be able to use a haptic or Google Glass to identify what items on the shelf I could purchase that don't contain high fructose corn syrup or glutens, for instance. This would give me a snapshot of what is in scope for me to buy. These parameters could be set for people trying to avoid GMO, other allergens, certain types of chemicals in food products. Or there are people who buy products based on corporate and social policy/responsibility. Augmentation could allow consumers to "see" what products fall into those categories.
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