GE Re-Imagines the Home

Always looking at the future of the home, we looked at the technology involved in the home and tracked their progress.  In particular in the area of appliances.   GE is promoting the idea with an ad campaign.  " ... "The kitchen space has been redefined as another living space. The lines have been blurred between living room and kitchen," said Tim Matis, director of advertising at GE Appliances, which just completed a $1 billion overhaul of the unit to better reflect how appliances fit into consumer's lives. The redo used consumer insights to make changes in everything from design to manufacturing and marketing, and the results will become clear Aug. 5 when GE breaks an aggressive new campaign themed "Reimagining Home." ... "