In GigaOM: " ... Its Thanks to the mass market shift to e-commerce and the rise of maker-oriented sites, the way we shop is changing. Grommet a startup out of Boston wants to help innovative products navigate the changing retail landscape. ... The Grommet team consists of four buyers, which Grommet calls “launch managers,” who vet potential products for things such as manufacturability, quality and reliability. They then help those products find an audience. In many ways Grommet is building a higher quality and less cheesy version of the infomercial and using the web to do it at a larger scale without crazy high studio or distribution costs. ... "
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