In a unique and novel approach a faux food truck in NYC and Chicago is decorated with QR codes. Allows the walking shopper to buy an assortment of popular consumer package goods. Similar to some of the virtual stores reported on here lately in transit passageways. " ... giving residents an opportunity to scan QR codes with their mobile phones to order P&G products from Wal-Mart Stores. Similar QR codes will be on display at bus shelters in Chicago. "People have yet to really adopt buying consumables online," said P&G spokesman Tim Marrin. "We think having free delivery, and getting this message out to urban shoppers who don't have access to Wal-Mart stores, is a great first start."... "
And more from AdAge.
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