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Wednesday, June 13, 2012

Coke and P&G Try the Social Money Machine

In Forbes:. A new era in advertising. A Money machine? " ... Coca-Cola and Procter & Gamble are the leading bell weather and market indicators in the advertising business. So when I saw a Coke press release with a SF based startup thismoment.com - a company that I’m following – the news caught my attention big time. Coke announced the Coca-Cola TV Project with entertainment including Paul McCartney engaging directly to users with social media infrastructure and big data. Similarly, Procter & Gamble recently launched their Olympics campaign“Thank You Mom” in time for Mother’s Day and it creatively profiles Olympic hopefuls from childhood to the medal podium at the Olympics.... "

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