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Wednesday, June 27, 2012

Mobile Retail

Mobile is changing retail at a remarkable speed.  We saw the implications of this very early on, before the smartphone.   A text based phone like the Blackberry could even then be used to organize your shopping lists.  Now it is much more than that, two way interactions between brand and consumer are increasing in volume,  and the volume of interaction data being collected and how it is leveraged is becoming more sophisticated.

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