Dad's Influencing Shopping More

Dad's increase their influence on shopping, according to recent study.   " ... with 52% reporting being the household's primary grocery shopper, according to the 2012 Cone Communications Year of the Dad Trend Tracker. The survey also found that a higher percentage of dads than moms prefer getting in and out of the store as quickly as possible. Dads are also twice as likely as moms to seek input from other family members on what to put on the shopping list. ... "