Coke's Holistic View

In Supermarket News:
Coca-Cola is about 1½ years into a streamlined retail collaboration that began with its acquisition of Coca-Cola Enterprises. "We bring the customer a fully baked solution," said Steve Cahillane, president and CEO of Coca-Cola Refreshments. "We come with a holistic view that says, 'Here's what we know about your shopper; here's what we know about our portfolio and how it fits into this day part.' .... '