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Tuesday, June 12, 2012

L'Oreal Talks Global Marketing Direction and Practices

In AdAge:   Cosmetics giant L'Oreal talks their global marketing practices.   "...Call it the new Zen of global marketing. On one hand, L'Oreal seeks more products and marketing ideas from places in Asia, Africa and Latin America, where it expects most of its next billion consumers to come from in the next decade. But Mr. Menesguen's job is also to find marketers doing things right at any of L'Oreal's far-flung outposts and then spread the best practices around as quickly as possible throughout the company.... "

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