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Tuesday, June 19, 2012

Safeway Supports Shopping Research

In Progressive Grocer: Safeway joins with Duke-Ipsos on shopping research.  More on that effort.  There has been relatively little I have found on this shopping research effort since its start.  Can someone from Duke or Ipsos contact me to discuss?  I will then be glad to further report on and analyse the effort here, where it will be seen by retailers, manufacturers and marketers.   In particular it will be interesting to compare it to other enterprise efforts.

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