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Friday, June 22, 2012

Re-imagining Online Advertising

The documentary.   Google re-imagines what online advertising will become in their project Brief.     Interesting to see what they are up to, especially considering the kind of supporting data they have access to.  " ...  We took some of the most loved ad campaigns from the ‘60s and ‘70s and and brought them back to life for the digital age with the help of the advertising legends that made them in the first place. Together, we created a series of ads designed to start conversations and fire up imaginations about what technology can make possible, such as ads that enable two strangers on opposite sides of the world to connect over a can of soda, or that translate a customer service experience into an instant, shareable, personalized animated video. ... " 

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