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Tuesday, June 26, 2012

Media Influence on Purchasing Decisions

A research brief on media influence.  " ... According to The Media Comparisons Study, from TVB with Knowledge Networks, consumers credit TV ads as most influential in making a purchase decision. Television reaches more people, and people spend significantly more time with television each day than they do with radio, newspapers, magazines, the internet, and mobile, and TV commercials drive viewers to go online to find out more.... " 

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