SimCity and Facebook

I have had an interest in SimCity since its early days.  Executives came to us soon after its launch to ask if we could produce a similar simulation for the entire enterprise.  At the very least for training, and potentially for constructing predictive simulations of how the entire enterprise would work under new conditions.  We explored those ideas, and it ultimately led to some very creative analytics.   So it was of interest to me that SimCity will now also exist as a game on Facebook.  Will this create further new opportunities? Worth exploring.