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Wednesday, June 20, 2012

How P&G Leverages Downstream Data

On how P&G uses a major source of Big Data, from Point of Sale:
Focusing on store-level data enables CG companies to win in modern retail. Here, a member of Procter & Gamble’s Retailer Connect Program candidly reveals how the company is using POS data to identify out-of-stock/zero sales incidents and then act in store to fix those opportunities and drive sales.... " 

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