In CACM: Reexamining the popular meme of tight connectivity of our social network. The small world. In 2000 we visited the Santa Fe Institute for a workshop on the use of such connectivity to understand the flow of marketing and the message, leading to a number of word of mouth experiments. Well before social networks. Leading to Tremor and other successful methods.
Thursday, June 21, 2012
Degrees of Separation
In CACM: Reexamining the popular meme of tight connectivity of our social network. The small world. In 2000 we visited the Santa Fe Institute for a workshop on the use of such connectivity to understand the flow of marketing and the message, leading to a number of word of mouth experiments. Well before social networks. Leading to Tremor and other successful methods.
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