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Wednesday, June 27, 2012

Surveying the Marketing Industry

In Analytics Magazine from Informs:  IBM surveys the marketing industry, providing some interesting statistics about the relationship of IT and marketing needs.   " ... finds that chief marketing officers and chief information officers must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks. Fully 60 percent of marketers point to their lack of alignment with the company's IT department as the biggest obstacle to reaching today’s consumers ... " 

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