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Monday, June 18, 2012

QR Code Failures

Instructive examples of where the use of QR codes failed for specific brands.   " ... review of hundreds of 2D-based campaigns, for every one campaign that does deliver something (i.e., value, relevance, meaning, benefit, or a real interactive experience for the consumer) via the code, there are three campaigns that don't and fail in part or altogether. ... " 

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