Embedding Analytics

A description of recent IBM work in embedding analytical methods in decision making.   In our own experience it was always a case of how analytical methods could be included as part of a decision to improve it. Making it good, better and ultimately best.    Look forward to take a further look: " ... The software represents a new class of Decision Management capabilities that revolutionizes the way organizations gain, share and take action based on information gathered as part of business processes such as marketing, claims processing and fraud detection. In these, and other data-rich areas – where anywhere from a thousand to five billion decisions are made daily – the software will put forward the next best action to front-line employees ensuring optimal interactions and outcomes. ... "