Meeting Shopper Expectations

In e-commerce Times: '... In-content ad delivery is tightly integrated with the content a consumer is most interested in -- e.g., a post in a forum, an article on a blog, or a conversation within a social network. As a result, these ads reach consumers when they are most interested in a product, and they are more likely to consider them useful information than marketing "noise." ... ' People further expect to be able to do research online when they are shopping. Now with the increasing use of Mobile they want it anywhere, by the shelf, driving to alternative suppliers and to investigate alternative solutions to needs. You have to have presence online, and it has to be easy to find. Otherwise an alternative is just a click away