eCommerce and AI

 Some good examples of typical uses in the space.

How eCommerce leaders use AI to woo their customers with Personalization

Posted by Kateryna Reshetilo   in DSC

Once upon a time, customers simply walked into stores and met a friendly shopkeeper who helped them out. No one hears you walking the halls of those buildings... not anymore. The world shifted to online shopping.    Unprecedented growth occurred in the eCommerce sector amid the COVID-19 crisis. And Amazon has spoiled us to the point that we expect extreme personalization. If we don’t get it, we just go elsewhere.  

If you don't have a personalization strategy, you are losing 75% of shoppers who leave your website because they get frustrated by irrelevant offers. Website personalization helps to make the purchasing process faster, get better deals, and curb information overload. Before we dive in, let’s make sure we’re all on the same page.

What is personalization?

Personalization is the process of creating customized, pleasing experiences for visitors. Every customer sees a slightly different version of your website which is defined by the particular audience segment the shopper falls into. These segments are based on:

        Past purchase history and average order value 

        Demographics (age, ethnicity, location, income level)

        Psychographics (interests, habits, emotions, attitudes)

        Visitor type (new visitors or returning visitors)

        Traffic source (referral sites, social media, direct or from paid link ads)

        Site engagement (browsing time or number of pages viewed)

        Current cart profile  .... 

When a store suggests products that supplement the items in your cart, that’s personalization. It allows you to create unique shopping experiences tailored to each particular user. 

7 brilliant eCommerce personalization examples to boost sales

Ever hopped on a website and thought: “That’s exactly what I was looking for!” There’s a good chance that the retailer knew who you were, why you were visiting, and what you were seeking. Let’s take a look at eCommerce personalization done well. .... '