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Tuesday, August 11, 2020

Kroger to Compete with Amazon Beyond Grocery

Quite a move, will see how they can compete with established online players

Kroger to launch digital marketplace this fall
Partnership with e-commerce specialist Mirakl to extend Kroger Ship D-T-C pla
Russell Redman  in SupermarketNews

The Kroger Co. is getting into the online marketplace business.

This fall, Kroger plans to go live with a digital marketplace of third-party sellers through a partnership with e-commerce provider Mirakl, which specializes in B2C and B2B e-marketplaces.

Related: Kroger unveils its own online grocery delivery service

Kroger said Tuesday that, under the move, its Kroger Ship direct-to-customer platform will extend its ship-to-home assortment beyond groceries to a range of other categories, including natural and organic products, international food, specialty items, housewares and toys. Initially, more than 50,000 items will be available to customers, the Cincinnati-based retailer said. Eligible Kroger.com orders also will be able to earn loyalty rewards, such as fuel points.  ... " 

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