Especially I think as we get comfortable with assistants being part of teams to solve problems, get things done. True purely social will evolve as well, but their negative implications are starting to be understood as well, I see people backing off goal-less attention.
Gartner Says Worldwide Social Software and Collaboration Revenue to Nearly Double by 2023
The worldwide market for social software and collaboration in the workplace is expected to grow from an estimated $2.7 billion in 2018 to $4.8 billion by 2023, nearly doubling in size, according to Gartner, Inc.
“The collaboration market is the most fragmented and contextually focused it has ever been, making the barrier to entry extremely low,” said Craig Roth, research vice president at Gartner. “By 2023, we expect nearly 60% of enterprise application software providers will have included some form of social software and collaboration functionalities in their software product portfolios.”
Evolution of the Collaboration Market
The collaboration market has fragmented into many submarkets – for instance, employee communications applications or meeting solutions – that often do not compete with each other.
“The market is not yet a winner-take-all space, creating opportunities for innovation that will expand the size of each submarket,” said Mr. Roth. “The future of social software and collaboration will leverage new capabilities like social analytics, virtual personal assistants (VPAs) and smart machines.” .... "
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