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Friday, November 10, 2017

Who Wants an Amazon Key?

Still intrigued by the Amazon Key as a means to open a unique channel to the consumer.   But who wants it, who fears it, and what do they expect to get out of it?  Can it deliver?  Recode looks at some numbers.

Most Amazon Prime subscribers say they don’t want to buy the Amazon Key that lets delivery people into their homes

But 5 percent of Prime subscribers would definitely buy an Amazon Key.
 By Rani Molla @Ranimolla  .... "

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