More retailers join into the outfitting of the smart home.
Lowe’s and Macy’s join rivals chasing smart home opportunity
by Tom Ryan and Expert Comments in Retalwire
"Retailers have a finite period of time to convince customers that they are the destination for smart home devices." - Joan Treistman
Move over Best Buy and Amazon.com, Lowe’s and Macy’s want to also help consumers transform their homes with the Internet of Things (IoT).
Last week, Lowe’s announced it is opening 70 in-store shops dedicated to helping consumers discover and buy smart home devices.
The rollout follows the successful pilot of SmartSpot shops in three Lowe’s locations last fall operated by b8ta. The collaboration with the software retailer will continue. Described as “retail-as-a-service,” b8ta’s model relies on manufacturers paying a monthly subscription fee to be in the store.... "
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