Building Branded Voice Experiences

Building Branded Voice Experiences  In Adage.

In 2017, more than 24.5 million voice-based devices will be sKnow   By Dan Cripe.  In Adage.
hipped to consumers -- effectively quadrupling from just 6.5 million in 2016. And as adoption continues to explode, the technology itself will continue to evolve and grow more advanced.

For advertisers, this is a huge opportunity. Voice-assistant technology unlocks a new form of "always-on" interaction between consumers and their favorite brands. It opens up an instant, hands-free and frictionless dialogue right in your own home, without having to keep a mobile device constantly at your side. As this technology becomes ubiquitous, brands will try to monetize their audiences through "voice-native" ad experiences.

But as with any new and emerging marketing channel, meeting the opportunity is easier said than done. .... "