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Tuesday, November 28, 2017

Customer Data in Grocery

The new grocery battleground – customer data 

By Rick Ferguson  in The Wise Marketer  

The retail grocery game has never been for the faint of heart, what with its razor-thin margins, relentless competition, and fickle customers trained by decades of discounting to buy solely on price. Now, with deep discounters making inroads, consumer habits changing by the day, and Amazon’s entry into the market, the game has gotten even tougher. To find an edge in the ferocious battleground of grocery retail, grocers are turning to the one asset laden with unused potential: customer data. ... "   
Further Commentary in Retailwire.

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