Outer vs Inner Games. Culture and Code

Good thoughts.

The Inner Game: Why Culture Trumps Code in Digital Innovation

 Bain Brief By Greg Caimi and Elizabeth Spaulding   Excerpt:

" .... While efforts to boost a company's digital competence are widespread, they tend to be long on enthusiasm and short on results. Companies tend to focus on what we call the "outer game" of digital strategy—where to play, which products to pursue and how to bring digital technology to bear. While the outer game is critical, these initiatives generally fail if the company lacks the culture to innovate.

In contrast, companies thriving in this age of unpredictable, high-magnitude change invest in their inner games to support their outer games. Rather than treat digital competence as an end goal that they achieve simply by upgrading their website, they focus on building a more agile, responsive organization that can react quickly to market shifts. They make their cultures more adaptive and innovative, and bring in technology systems that can help them advance their strategies. Digital savvy is important, but technology is the means, not the end. ... "